Innovation has been a large part of Canon’s success and when they approached us interested in bringing a traveling event to showcase their new technologies, we were very excited. The team came together and created a curriculum and how this event was going cater to professional photographers as well as those just picking up a camera.
I was responsible for the branding of this national tour. Working closely with Canon and Canon Live Learning my role as Creative Director was to create a fully responsive microsite for the event unique to the Canon corporate brand as well as all promotional material. My focus was clean, modern, edgy design showcasing photography.