Dynasties, presented by BBC Earth, is a captivating show that follows the journeys of remarkable animal personalities as they navigate the challenges posed by rivals and the forces of nature. Narrated by the legendary David Attenborough, the show’s storylines and breathtaking footage are truly awe-inspiring. Inspired by the show’s first season, I embarked on the exciting task of conceptualizing an animal-specific website, dedicated to tracking and documenting the lives of these fascinating creatures. This platform enables users to immerse themselves in the animals’ daily lives, while also raising awareness and encouraging participation in conservation efforts. Guided by my passion for animals, I created a digital experience that blends information and promotion, drawing inspiration from the hawk’s color scheme and ambiance to establish the overall brand tone.